For companies and media

A company blog, promotion and advertising — in one place

Start a company publication and write as a team, promote your best articles in the portal’s feeds and run ads labeled as the law requires.

Create a publication Talk about advertising

Your first publication is available on the free plan.

Company blog

A publication: the company blog your team writes for

A separate page with its own address, logo and cover. Articles go out under the company brand with the authors’ names, so readers know who’s writing.

Owner

Manages members, the address and settings, and can hand the publication over to someone else.

Editor

Edits blog settings, edits and publishes colleagues’ articles, manages paid tiers.

Author

Writes their own articles for the publication — without access to settings.

Members are added by username — no invitations or emails. How many publications and members you get depends on the plan.

A publication has everything a personal blog has: search-friendly pages, RSS, automatic topics, stats and paid tiers.

Already blogging on your own site?

Connect its RSS feed to the publication: new articles show up here too, while the canonical stays on your site by default — you keep the search traffic.

Article promotion

Put your best article in front of a new audience

The price is fixed before you pay, and the campaign starts right after payment. An article can be promoted by its author or by the blog’s owner or editor.

Feed impressions
150 ₽ or $2 per 1,000 impressions
The article appears in the Popular and My feed streams labeled “Promoted”. From 1,000 impressions; the campaign runs until they’re delivered, for up to 30 days.
Pinned in a topic
1,000 ₽ or $15 per day
The article is pinned at the top of a chosen topic, seen by everyone reading it. From 1 to 30 days.
Home page
3,000 ₽ or $40 per day
The most visible spot on the platform, with no targeting — every visitor sees it. From 1 to 30 days.

Targeting by topic and reader language, pause and resume, impressions, clicks and CTR in the studio. Pay by card or from your balance. Prices are current and may change — the exact cost is shown in the wizard before you pay.

Promote an article

Advertising

Labeled ad placements

Banners and native formats are placed by the ProtoPlex team: get in touch and we’ll pick the format, topics and dates.

Labeling

Every placement is marked “Advertisement”, with the advertiser’s name and the erid token next to it.

Readers with a Plus subscription don’t see ads — worth keeping in mind when planning reach.

Ask about advertising

Where ads appear

Header banner
Right column block
Native card in the feed
Blocks before and after articles

Analytics

See what works

For every article

Views, read-throughs, reading time, reactions, comments and blog follows.

Advanced stats

On Pro and Business: traffic sources, devices, read depth, audience and comparison with the previous period. For a team, the publication owner’s plan applies.

For promotion

Impressions, clicks and CTR for each campaign in the studio’s Promotion section.

Does the company have a Telegram channel?

Connect it to the publication and posts will turn into articles on their own.

How import works

Start with a publication

Create the company blog, add colleagues and publish the first article. Promotion and ads can come later.